Is Your Packaging Ready? Explaining the EU Packaging and Packaging Waste Regulation
The EU Packaging and Packaging Waste Regulation (Regulation (EU) 2025/40) has applied since 12 August 2026. It replaces the old Packaging Directive with one set of rules that is legally binding in every EU member state. Any company that makes, imports or distributes packaged goods for the EU market now has new duties. These include limits on substances of concern, technical documentation and an EU Declaration of Conformity, extended producer responsibility (EPR) registration, and future requirements on recyclability, recycled content, packaging minimisation and harmonised labelling.
In this free online webinar, HQTS explains what the PPWR requires and which obligations already apply. It also covers the deadlines coming up between now and 2030 and beyond, and the practical steps manufacturers, exporters and importers can take now to keep their products on the EU market.
The webinar is for brands, manufacturers and suppliers that export to the EU, and for EU importers and retailers sourcing packaged goods from Asia and elsewhere. Topics include the PPWR’s scope and key definitions, who carries which obligations, the compliance timeline, and how to build packaging compliance into your supply chain.
Event Programme
- 11:00 Welcome and introduction
- 11:05 PPWR at a glance: why the EU moved from a Directive to a Regulation, the scope, and key definitions (manufacturer, producer, importer, distributor)
- 11:15 What applies now: restrictions on substances of concern (including PFAS in food-contact packaging), conformity assessment, technical documentation and the EU Declaration of Conformity
- 11:25 What’s coming next: recyclability performance grades, minimum recycled content, packaging minimisation and empty-space limits, harmonised labelling, and reuse targets
- 11:35 EPR and the authorised representative: what non-EU producers need to know
- 11:45 From requirements to action: supplier documentation, testing, packaging design reviews and how HQTS can support you
- 11:50 Live Q&A
- 12:00 Close
When: Friday, 23 October 2026 | Time: 11:00 – 12:00 CEST Time / 10:00 – 11:00 GTM Time
How to Join: Click the link below to access the webinar:
Platform: Zoom
Zoom ID: 882 0519 3580
Zoom version 5.0 is required to join this webinar.
You can also copy the webinar ID: 882 0519 3580, open Zoom, click “Join a Webinar” and paste the ID to view the webinar
Who Should Attend:
- Manufacturers and exporters supplying packaged products to the EU
- Brand owners and private-label retailers selling in the EU
- EU importers, distributors and online marketplace sellers
- Packaging, product development and sourcing teams
- Quality, compliance and sustainability managers
- Businesses getting ready to enter the EU market
Why Attend:
- Get a clear, practical overview of the PPWR and how it differs from the old Packaging Directive
- Learn which obligations have applied since August 2026 and which deadlines are coming up
- Understand your role in the supply chain and the documentation your EU buyers will ask for
- Find out how substance restrictions, recyclability and recycled-content rules affect packaging design and material choices
- Learn practical steps to avoid border delays, product withdrawals and penalties
- Put your questions directly to an HQTS compliance expert
Speakers
Maggie Wang
Senior Expert
HQTS
Dr. Maggie Wang Xuan holds a PhD in Chemistry from The Hong Kong University of Science and Technology and brings over 20 years of senior management experience in product integrity, safety, quality compliance, and global regulatory affairs. She has held leadership roles at internationally recognized companies and third-party testing institutions, with extensive expertise in consumer product safety, restricted substance management, supply chain quality control, and global market access. Dr. Wang’s work focuses on helping companies navigate complex U.S. compliance requirements, including CPSC regulations, e-filing, customs clearance, and e-commerce platforms standards such as Amazon.
